This is the part I write all about my certifications, license and accolades and you make a decision to connect with me based on “what looks good on paper.” Right? Wrong. It does make me feel good to say my work has been featured in prestigious magazines such as Inside Weddings, Brides, The Knot and DuJour and has walked the red carpet for the Oscars, Golden Globes, Grammys, Emmys, People’s Choice Awards. But, more importantly, this is the part I tell you it’s most important to me you leave my chair feeling the most beautiful you’ve ever felt. It is my goal for you to walk with confidence that lights up the night sky.
You see, I’ve never been one to follow what looks good on paper because words haven’t always made sense to me and aren’t the end-all be-all for me. They are incredibly important to communicate, however, my belief is—we are most productive when we immerse ourselves into thoughts and feelings equally.
Below are some words to tell you about a small portion of me in hopes of cultivating a feeing of connection through these letters strung together and what naturally feels right to you regardless what I write…
I am the founder of Virtue & Vixen. I’ve been connecting with women and empowering them to feel and be their best with makeup artistry since 1998. Shortly after, in 2002, eyebrow design and skincare became my speciality as well. Teaching and coaching are a couple more hats I wear.
After a short run at SDSU and deciding I didn’t want to waste my parents money any further, I fell into makeup artistry because I had no idea what I wanted to be when I grew up. I went after money since society gears us toward learning how to make a living. Ambition and drive run through my veins so it was natural to hustle after “The American Dream.” Gladly, observation, curiosity, inquisition and introspection run through me as well. I wanted to learn how to make a life worth living.
The hamster wheel chase of “The American dream” became old and draining. I needed depth and a compelling reason why I was chasing money and working in the beauty industry. My tethered thinking on beauty standards and body image kept me bound to suffering and seeking external validation to fill me up. Living that way was not sustainable and needed to change.
Through my personal journey of teaching and practicing yoga, Vedanta Philosophy, traveling abroad and living in Morocco, overcoming sexual trauma and an eating disorder, volunteering for Peace Over Violence as a Crisis Intervention Counselor and Advocate for sexual assault and domestic violence survivors, I learned to empower myself and develop a grounded and well-rounded relationship between inner and outer beauty. I realized the story on loop in my head that once kept me captive was now a story to share to empower others to live freely.
The practice isn’t linear, not always pretty and downright difficult at times, however, it has been worth my peace of mind.
I continue to study and learn the art of living and live my “why.” January 1, 2019, I launched Virtue & Vixen—a brand of cosmetics, skincare, yoga, advocacy and coaching that encourages and empowers you to develop a grounded relationship with yourself from the inside, out, to learn to live in peace with yourself.